Luxury, sophistication and good taste share the space with excitement and fun in Jurerê Internacional.
One of the most sought after places of Florianópolis is Jurerê Internacional. It is a well-planned neighborhood, full of trees and luxurious mansions, many of them without fences. The neighborhood also has numerous bars and fancy nightclubs, as well as fine dining restaurants, which serve the best of international cuisine and seafood.
Jurerê Internacional receives families who want to walk around and rest, but is also a place worshipped by young people, as it has one of the most exciting nightlives in the country. The neighborhood often receives the best electronic music DJs in the world. The beach clubs stand out, and it is not uncommon to see the DJ playing on the sand, animating a crowd of young people parading fashionable clothes, while stalls sell sparkling wine. Jurerê Internacional beach is long, with over 3 km of extension. Its sand is fine and the sea is calm, with soft waves.
The Place to Be: Florianópolis, Brazil
PRINCE PIERRE CASIRAGHI of Monaco has paid tribute. The heartthrobs Ben Harper and Stavros Niarchos have partied on its beachfront dance floor. And on many Champagne-fueled nights, leggy models straight from the pages of Sports Illustrated and the Victoria’s Secret catalog have perched on its billowing banquettes.
Never heard of Praia Café de la Musique? Don’t worry. It isn’t the latest poolside lounge in South Beach or some new members-only club in Manhattan. In fact, the club is in a resort well off the radar of TMZ and checkout-aisle glossies: Florianópolis in the southern reaches of Brazil.
“It’s a mixture of St.-Tropez and Ibiza but without the attitude and without the prices,” said Jeffrey Jah, a former model and the impresario behind the New York City party spots Lotus and Double Seven. He opened Praia Café three years ago after he fell in love with Florianópolis.
As South American jet-set spots like Punta del Este in Uruguay lose their novelty, affluent Brazilians and in-the-know internationals have taken the party to Florianópolis and the 40-odd white-sand beaches of the 33-mile-long island that makes up much of the city. Caipirinha-soaked lounges, stylish beach bars and cavernous megaclubs have sprouted all over the island. Once a favored spot of the surf-world cognoscenti, Florianópolis, some 450 miles southwest of Rio de Janeiro, has emerged as Latin America’s hottest new party destination.
With so many after-dark options to explore, concierge-style services have popped up to guide travelers through Florianópolis’s nocturnal sprawl. And with the scene in constant flux, the outfitter even has a night-life director dedicated to tracking new openings. “Florianópolis night life blows away night life in L.A. or New York or anywhere.